Douglas A. Bolduc
Automotive News Europe
June 8, 2018 14:44 CET
Volvo Cars will skip a 2019 Geneva automobile show. The automaker pronounced a appearance during other destiny automotive exhibitions will no longer be a given as it focuses on “purpose-specific communications.”
“The ongoing change in a automobile attention is formulating new audiences for Volvo Cars and new ways of bringing products to a market,” Volvo Senior Vice President of Strategy, Brand and Retail Bjorn Annwall said in a statement on Friday.
“Automatic assemblage during normal attention events is no longer viable – we contingency tailor a communications formed on how a options element a messaging, timing and a inlet of a record we are presenting,” Annwall said.
Annwall stopped brief of observant that Volvo would no longer attend all normal automobile shows though pronounced events such as a annual uncover in Geneva would have to change with a times.
“We are not observant never to automobile shows,” he said. “We design attention events like a Geneva uncover to continue elaborating and we might lapse in future.”
Volvo’s preference on Geneva is partial of a flourishing trend among automakers to abandon automobile shows that used to me a must.
Volkswagen code pronounced final month it would skip a Paris show this year. Instead of participating with a possess mount during a Oct 2-3 show, VW pronounced it could horde “various communications activities” in a French capital.
Ford, Nissan and Infiniti will also skip this year’s Paris show.
PSA Group brands Opel/Vauxhall and DS Automobiles were absent from this year’s Geneva show. Peugeot and DS skipped a 2017 Frankfurt uncover along with Nissan, Fiat, Volvo and Jeep. Ford, Volvo and Mazda stayed divided from a 2016 Paris show.
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