Volvo Cars will skip a 2019 Geneva automobile show. The automaker pronounced a appearance during other automotive exhibitions will no longer be a given as it focuses on “purpose-specific communications.”
“The ongoing change in a automobile attention is formulating new audiences for Volvo Cars and new ways of bringing products to a market,” Bjorn Annwall, Volvo’s comparison clamp boss of strategy, code and retail, said in a statement on Friday.
“Automatic assemblage during normal attention events is no longer viable – we contingency tailor a communications formed on how a options element a messaging, timing and a inlet of a record we are presenting,” Annwall said.
Annwall stopped brief of observant that Volvo would no longer attend all normal automobile shows though pronounced events such as a annual uncover in Geneva would have to change with a times.
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“We are not observant never to automobile shows,” he said. “We design attention events like a Geneva uncover to continue elaborating and we might lapse in future.”
Volvo’s preference to skip a Geneva uncover is partial of a growing shift among automakers to abandon automobile shows that used to be slight from Tokyo to Detroit to Paris.