Volvo has continued a pull to offer choice means into automobile tenure by rising a world’s initial exam expostulate use by Amazon’s Prime Now.
For some weekends during June and July, business in 4 vital UK cities — London (9-10 June), Birmingham (16-17 June), Manchester (23-24 June) and Edinburgh (30 June-1 July) — will be means to exam expostulate a V40 estate booked by Amazon’s online smoothness service.
Bookings are being taken from today, with a singular series of slots available. Customers who haven one will have a automobile driven to their residence by a Volvo employee, before being offering a 45-minute exam expostulate on internal roads. If a patron is afterwards meddlesome in purchasing a V40, they can continue a routine during a Volvo dealership.
Volvo UK trainer Jon Wakefield pronounced of a new service: “At Volvo, we aim to make people’s lives easier. Our Prime Now exam drive offer does usually that, permitting intensity business to try a V40 on their terms and in informed surroundings.
“We’re unapproachable to group adult with Amazon to broach this singular beginning — the initial of a kind in a UK and a latest in a operation of offerings from Volvo designed to take a con out of using a car.”
A association orator told Autocar that a use is usually reliable for a aforementioned dates and there are no skeleton to extend it. However, a orator added that if this army is a success, it could be adopted for other models in a Volvo range.
Volvo launched a Care by Volvo subscription use progressing this year that turns a full tenure package of a automobile into monthly payments with no upfront cost.
Its new electric opening division, Polestar, will offer a cars, such as the 1, exclusively by a subscription use like Care by Volvo. The complement trades a tradional dealer-focused process of offered cars for a indication some-more closely aligned to those used by Netflix, Spotify and city centre let bikes.
Volvo and Polestar are not a usually brands to examination with ways to strech new customers. Ford and Chinese online commerce hulk Alibaba introduced a automobile vending machine in China that allows users to entrance cars in an unmanned and robotised building — built like a hulk vending appurtenance — that they can test expostulate and even buy.
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