SANTA BARBARA, Calif. — Nicole Fonseca, a 39-year-old Detroiter who complicated conform pattern during Central Michigan University, was tasked with tinge and interior pattern on a redesigned 2019 Nissan Altima. Nissan was clearly gratified with a formula — it promoted her into tinge government for Nissan globally, operative from a domicile in Japan. Fonseca’s responsibilities embody creation tinge decisions for Nissan’s emerging-markets Datsun brand.
She spoke final week with News Editor Lindsay Chappell during an Altima media introduction here.
Q: You combined a tinge for a 2019 Altima.
A: Sunset Drift. It’s a new shade of orange, though opposite from a other orange we’ve used on new vehicles, including a Rogue. That other orange was a yellowish tone. we wanted Altima’s new orange to be redder. That’s where a trend is going in conform — orange is gaining recognition and trending toward red.
Why did it matter?
Because we wish a new Altima to make a statement. We wish to strech people who are some-more fashion-conscious, who would be wakeful of a latest trends in color.
How did we emanate it?