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New Ford Ranger denounced during Detroit automobile show

DETROIT — After an eight-year hiatus, Ford Motor Co. is re-entering a midsize pickup shred with a 2019 Ford Ranger, that offers lorry buyers some of a facilities and advantages they could get in an F-150 yet with fewer customization options, a smaller footprint and reduce cost tag.

The regenerated Ranger, that will be done in Michigan and go on sale subsequent year, has a identical pattern to a pickup Ford sells in dozens of markets overseas, yet a pattern and powertrain have been grown privately for U.S. buyers. Ford, that skeleton to rigourously deliver a Ranger during a Detroit automobile uncover on Sunday, will offer usually one engine option: a 2.3-liter EcoBoost corresponding to a 10-speed involuntary transmission.

The latest Ranger has a mostly steel body, imperishable axles from Dana Inc. and an extraneous pattern identical to a incomparable F-series counterparts. During development, it went by a same woe tests as a F-150.

“This is not about bringing a tellurian Ranger here to a U.S. and offering it in a dealerships,” pronounced Todd Eckert, Ford trucks selling manager. “This is about conceptualizing and engineering privately for a North American patron and a conditions a trucks will be put in here.”

The Ranger will embody a horde of new technology, such as a customary 4G-connected Wi-Fi prohibited spot, FordPass Connect and pre-collision support record as good as a array of other discretionary driver-assist features.

It will come in 3 trim levels: XL, XLT and Lariat. Ford will sell two-door SuperCab and four-door SuperCrew configurations.

An off-road FX4 package will be offering opposite all trims. That will give drivers a terrain-management complement initial offering on a F-150 Raptor that includes 4 expostulate modes: normal, grass/gravel/snow, mud/ruts and sand. The package also includes a new “trail control,” that acts as an off-road journey control by accelerating or braking to say a set speed while traversing sand or towering trails. It’s an prolongation of a automaker’s hill-descent control, that controls braking on high grades. The FX4 package will come with customary involuntary puncture braking.

The Ranger also will have a blind-spot information complement with sensors that can extend their line of steer to a behind of a trailer adult to 33 feet long. The complement will be customary on a XLT and Lariat trims.

The extraneous will embody frame-mounted steel bumpers as good as a Ranger’s name prominently hammered into a tailgate and some grille designs. The interior includes an 8-inch hold shade as good as dual LCD screens in a instrument cluster. The back seats offer waterproof underseat storage.

Ford pronounced it expects a Ranger to have best-in-class cargo ability yet wouldn’t hold any sum on power, fuel economy, measure or weight.

While a U.S. midsize pickup marketplace appearance years ago — during 1.32 million in 1986 — it has staged a medium convene in new years, nonetheless stays small, with a introduction of regenerated models from General Motors. U.S. sales in a shred haven’t surfaced 1 million given 2000 or 500,000 given 2007.

The Ranger was always among a segment’s tip sellers, including No. 1 as recently as 2004. During a 1990s, Ranger sales customarily totaled some-more than 300,000 units a year before vanishing in a 2000s.

Ford hopes to recapture some of a midsize pickup buyers it deserted when it sealed a St. Paul, Minn., plant that built a previous-generation Ranger. It also aims to defeat from other brands, woo some F-150 buyers — yet not too many, and usually if they differently would have defected to a opposition code — and even waylay sales from tiny crossovers and sedans.

It wants a Ranger to supplement to a clever altogether pickup sales; a full-size F array has been a nation’s best-selling pickup for 41 true years.

“We see an opportunity,” Eckert said. “It’s one thing to get on top, yet it’s also about staying on top.”

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