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New CEO Named for Mitsubishi North America

Fred Diaz

Fred Diaz, who once headed a Ram code before Nissan tapped him to lead a company’s lorry division, has been put in assign of Mitsubishi’s North American operations.

While I’d adore to run a title observant something to a outcome of “Mitsu Raids Corporate Cupboard for a New Raider,â€� we consider a chances of a full-sized, badge-engineered Diamond Star pickup are somewhere between nonexistence and nada, no matter a credentials of a brand’s new CEO.

Diaz will take a reins from Ryujiro Kobashi, who will lapse to a mothership in Japan after overseeing a code in this nation for 4 years. Reportedly, Kobashi will assume a purpose in abroad sales in Tokyo.

Diaz assimilated Nissan in 2013 when a association poached him from Ram and commissioned him as a comparison clamp boss for American sales and marketing. He was after asked to step adult a automaker’s efforts in a light lorry locus as Division Vice President and General Manager of North America Trucks Light Commercial Vehicles during Nissan North America. His new appointment is effective Apr 1.

Becoming conduct of Mitsubishi on Apr Fool’s Day. Hmm…

This author has had a payoff of assembly Mr. Diaz during a lorry event. An agreeable male with a discerning grin, a male knows his trucks. He oversaw a origination of Ram as a standalone code in 2009 as good as a launch of a rested 2013 Ram 1500 during that indication year. He started during Chrysler in 1989.

Commenting on a appointment, Chief Operating Officer Trevor Mann stated, “The United States is a vital marketplace for Mitsubishi Motors in a Drive for Growth plan. With his in-depth credentials and knowledge in North America, Fred has a clever ability to proactively rivet with Mitsubishi Motors’ dealers and business as we aim to raise a dealership network, raise a brand, and expostulate sales growth.”

In Oct of final year, Mitsubishi announced a three-year devise patrician “Drive for Growth� in that it aims to urge a company’s U.S. dealership network and grow sales by 30 percent to 130,000 units per year.

All-New Mitsubishi Eclipse Cross Compact SUV - Image: Mitsubishi

To put that in perspective, Mitsubishi’s U.S. deliveries have risen annually given 2012, including a benefit final year that pushed a code above 100,000 units for a initial time given 2007. In 2002, during a tallness of Fast and Furious mania, a code sole 345,111 machines. Dealerships in a Great White North contributed about 20,000 annual sales to Mitsubishi’s coffers each year given 2008.

For a 2018 indication year, Mitsubishi has a Mirage and Mirage G4 to uncover business who are selling for a car. Those meddlesome in crossovers will be forked to possibly a seven-passenger Outlander, a five-passenger Outlander Sport, or a new Eclipse Cross. Both a i-MiEV and Lancer have dead for 2018.

[Images: Mitsubishi Motors]

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