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Mercedes-Benz thinks tiny for U.S. models

Mercedes-Benz skips a cost of EV charging network

» Mercedes retailers get a preview of A-class sedan

ATLANTA — Mercedes-Benz is readying a downsized crossover for a U.S. to gain on flourishing direct for tiny reward products, a association told retailers this month during a annual inhabitant play public here.

The 2020 Mercedes GLB, that has been described as a “baby G class,” approaching will be built in Mexico on a MFA2 height that underpins a brand’s other tiny front-wheel-drive vehicles. It will be a five-seater, with an discretionary seven-seat configuration, according to dealers during a meeting.

The GLB is one of dual new tiny models Mercedes skeleton for a U.S., Mercedes officials reliable to dealers. Earlier, a association pronounced it will deliver an A-class sedan this year that is approaching to be Mercedes’ new entry-level vehicle.

Mercedes showed retailers preproduction versions of a GLB and A class. Pricing and launch dates were not disclosed, though dealers design a GLB to strike showrooms in a fourth

quarter of 2019.

“It fills a blank in between a stream GLA that we have and a stream GLC,” pronounced Jeff Aiosa, owners of Mercedes-Benz dealership Carriage House of New London, in Connecticut, and a Mercedes code deputy for a National Automobile Dealers Association.

Spy shots of a GLB antecedent contrast in Scandinavia uncover a boxy car with bony lines. The figure will maximize interior space for a vehicle’s size.

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Greg Barnes, boss of Bill Ussery Motors in Coral Gables, Fla., and authority of a Mercedes-Benz Dealer Board, told Automotive News that a GLB “reminded me a tiny of a boxiness of a GLK. It’s a functional, tiny SUV, some-more of a people mover, since a GLA is sportier.”

The GLB is approaching to be built during a new Daimler-Nissan corner try public plant in Aguascalientes, Mexico. That plant also will arrange a A-class sedan, that shares a same height and will go on sale in a U.S. and other markets late this year.

Along with a GLB, revamped versions of a GLE midsize crossover and GLS vast SUV are approaching subsequent year.

Consumers’ welfare for SUVs and crossovers is clear in Mercedes’ sales projections.

According to dealers, a association pronounced it expects a North American light truck-to-sedan sales brew to stand to 60-40 in 2020, roughly a retreat of a 2014 ratio. A Mercedes-Benz orator declined to criticism on a play public discussions.

Barnes expects a line-up of new and revamped products to boost play profitability. From Jan by April, Mercedes dealers eked out a 0.3 percent boost in increase compared with a same duration final year.

Mercedes-Benz USA CEO Dietmar Exler told Automotive News after a public that a A category is partial of a product call entrance to showrooms.

Mercedes expects to introduce, on average, “a first-ever or totally redesigned” car each dual months over a subsequent few years, he said.

This year, a automaker will launch a redesigned G-Wagen and CLS Coupe, as good as a new AMG GT four-door coupe and a new-to-North America A class.

“In 8 months, Mercedes will deliver 4 new vehicles, and that gait will continue as we get almost some-more cars down a road,” Exler said.

But he stopped brief of commenting on a GLB.

“We are always holding a demeanour at, is there an event in a marketplace to move a new vehicle?” he said. “So let’s see what’s going to happen.”

Exler concurred a change in a U.S. toward SUVs and crossovers.

“We’ve seen C-class sales entrance down, GLC going up,” Exler said. “We are always operative to optimize a product portfolio.”

Exler is confident a A category will be well-received.

Mercedes primarily hesitated to move a A category to a U.S. since of a tiny size, though a CLA’s success showed that U.S. consumers would welcome a smaller sedan, he said, adding that some-more than 60 percent of CLA buyers are new to a brand.

Exler pronounced a new sedan “will do really, unequivocally good — substantially during slightest as good, if not better, than a CLA did for us.”

Mercedes motionless opposite rising a hatchback chronicle of a A category in a U.S., in esteem to internal tastes.

“The aged hire car judgment is not really renouned in a U.S.,” Exler said. “You have to cater, to some extent, to a opposite patron styles in a market.”

Mercedes-Benz skips a cost of EV charging network

» Mercedes retailers get a preview of A-class sedan

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