QUEBEC CITY – Kia Canada Inc. and a Canadian Hockey League (CHL) have announced a new five-year partnership that will see a Korean automobile hulk turn a league’s central automotive partner as good as a presenting unite of a Memorial Cup.
The CHL, that is comprised of a Ontario Hockey League (OHL), a Quebec Major Junior Hockey League (QMJHL), and a Western Hockey League (WHL) is a world’s largest growth hockey joining with 60 teams widespread opposite Canada and a United States.
Each year, a CHL’s 3 joining champions and a group from a horde village play for a Memorial Cup, one of a oldest championship trophies in North America initial awarded in 1919 by a Ontario Hockey Association as a means of remembering depressed Canadian soldiers from a First World War. The prize was awarded for a 100th time final May, when a Acadie-Bathurst Titan won a 2018 Memorial Cup.
As partial of a agreement, Kia will turn a presenting unite for a Memorial Cup commencement subsequent May when Halifax and a QMJHL team, a Halifax Mooseheads, horde a 2019 tournament. The CHL also announced a site of a 2020 Memorial Cup, that will take place in Kelowna, B.C., home of a WHL’s Kelowna Rockets.
“On interest of a Canadian Hockey League it is my pleasure to acquire Kia Canada to a CHL family,” pronounced CHL President David Branch in a statement. “We are vehement to work together to align a goals and build a clever partnership that includes formulating a singular and noted knowledge during a renowned inhabitant championship. We demeanour brazen to a Memorial Cup Presented by Kia in Halifax this May, and a 2020 eventuality in Western Canada.”
The CHL understanding also provides Kia with a height to rivet with CHL fans as an associate partner of a league’s high-profile special events such as a CIBC Canada Russia Series and a Sherwin-Williams CHL / NHL Top Prospects Game.
During a unchanging deteriorate Kia will also partner with a CHL’s tip teams to emanate underline calm and offer as a pretension unite for a league’s weekly top-10 rankings. Once a playoffs are underway, Kia will turn a playoff partner for any informal joining with several unite activities on a highway to a Memorial Cup.
Finally, Kia will also benefaction a Humanitarian of a Year Awards for all 3 leagues, along with a inhabitant recipient, during a CHL’s annual awards ceremony.
For a association that is now rolling out a slew of new and rested models, a CHL understanding represents an event for Kia to put a products in front of a vast and dedicated audience.
“It’s dual things. It’s a investment with a CHL though also to be a presenting unite of a Memorial Cup. It’s also a really large thing for Canadians, a veterans, a soldiers, so we’re unapproachable of that,” Michael Kopke, Director of Marketing, Kia Canada Inc. tells Wheels.ca in an interview.
“Depending on what information we demeanour at, a third of Canadians are intent in [hockey] on some turn either it’s sitting in front of a TV or entrance to a game, like we have tonight, or your kids are eventually concerned in it on some level, so it’s a large partial of a Canadian pastime.”
Given that it has usually been in Canada given 1999, a CHL understanding also provides Kia with an event to teach Canadians about a code they might not know most about, quite in a complicated context.
“A lot of Canadians don’t know a lot about a Kia brand, so this is a grassroots event to rivet in hockey in a applicable message, though also use that assembly to deliver them to a Kia code and deliver them to a products,” Kopke says.
Speaking of products, it’s been a bustling 2018 for Kia and things aren’t about to delayed down anytime soon.
Already on sale are a Sorento mid-size SUV and Sedona minivan, both rested for 2019. Up subsequent is a all-new Forte compress sedan, that will start nearing in dealerships in a entrance weeks.
And lest one thinks that is all, consider again – a second-gen full-size K900 sedan is due out by a finish of a year, with a compress Niro plug-in (PHEV) also set to arrive in late 2018.
Finally, Kia suggested a initial 2020 indication in mid-September when it took a wraps off an early prolongation chronicle of a Telluride during New York Fashion Week. The Telluride is a full-size, V6-powered, eight-passenger SUV that will be built during a company’s U.S. production site in Georgia and is due to go on sale in early 2019.
Kia isn’t observant most about a Telluride right now, though it should be front and centre on a automobile uncover circuit in both a U.S. and Canada in a entrance months.
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