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Iron Man book denounced for Hyundai Kona

Hyundai is fluctuating a Marvel partnership with a special Iron Man book of a Kona subcompact crossover.

The Iron Man version, scheduled to be denounced Thursday during Comic-Con in San Diego, is approaching during dealerships in a initial entertain of 2019. Production is slated to start in December.

The superhero-inspired Kona is ornate with an Iron Man facade pattern on a roof, Iron Man facade badging on a front fender, tradition wheels with a Iron Man facade on a core caps and Iron Man cast for a D-pillars, in further to other modifications. The crossover’s paint is Iron Man red with matte gray.

Hyundai says a daytime using lights resemble a facade and eye figure of Iron Man’s suit. Inside, Tony Stark’s signature graces a instrument row alongside an Iron Man change push knob, a special head-up arrangement and core smoke-stack featuring Iron Man visible graphics and a tradition chair design.

The unchanging chronicle of a Kona done a cameo in Marvel Studios’ Ant-Man and a Wasp, that showcased a 2019 Hyundai Veloster prohibited induce in a furious chase. The 2019 Hyundai Santa Fe also perceived some shade time.

U.S. sales of a Kona, that went on sale in a initial quarter, tallied 15,193 by June. The code is fine-tuning a product portfolio to accommodate augmenting consumer direct for application vehicles.

Dean Evans, arch selling officer for Hyundai Motor America, calls a Kona Iron Man Edition “the ideal mashup,” adding that there’s “a good synergy between a fun and brave inlet of a Kona and a witty nonetheless confidant impression of Iron Man/Tony Stark.”

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