Jeep India has assimilated hands with Laqshya Media Group to emanate India’s largest outside media designation for a Compass SUV on a Mumbai-Pune Expressway. The billboard is around 25,000 block feet and homogeneous to thirty billboards. To formulate, it compulsory 70 learned craftsmen, 80,000 kgs of steel and 45 days to finish a project. The designation is 253 feet far-reaching and 100 feet tall. The Jeep trademark itself is 164.6 feet prolonged and 65.8 feet tall. For those asking, Mumbai-Pune Expressway is one of a busiest inhabitant highways of India that connects dual vital cities, Mumbai and Pune.
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Mr. Atul Shrivastava, CEO, Laqshya Media Group pronounced that, “Laqshya media organisation have always given significance to a customers’ needs and understands a requirement in-depth. We chose India’s largest outside designation site to emanate a landmark for a Jeep Brand to showcase a brand’s sign of go anywhere and do anything. This was a severe charge and a efforts of a group were on a grander scale than ordinary. This is a pleasing instance of how a teams opposite several functions come together to emanate something as huge as this. We are intensely unapproachable to have grown a truly incomparable than life site for Jeep. The site stands out for all a efforts we have put into this. We are intensely unapproachable of a debate and a hum continues stronger day by day.”
Mr. Rahul Pansare, Head of Marketing PR, FCA India Automobiles, pronounced that, “When it comes to a code Jeep, zero is typical and so wanted to do something that has never been done. We partnered with Laqshya Media Group as they are a leaders in outside promotion to emanate an designation that stands for passion and adventure. We are really happy with this partnership as they helped us in formulating a landmark site on one of India’s busiest highways.” Advertising output in a outside media market, such as billboards and movement advertising, is set to soar this year, clocking 15 percent expansion year on year. Since it can't be skipped by consumers or blocked in outside environments, a out-of-home (OOH) middle has remained a core channel to strech mass civic audiences.