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Enfield Drives Premium Bike Sales to 1 m

In a year finished Mar 31, 2018, a reward shred of bikes displacing 150 cc to 2 litres grew 20% to 1.02 million units, compared with a 14% enlargement in altogether market.
In a year finished Mar 31, 2018, a reward shred of bikes displacing 150 cc to 2 litres grew 20% to 1.02 million units, compared with a 14% enlargement in altogether market.

Mumbai: India’s marketplace for reward motorcycles — those labelled above ₹1 lakh — crossed a 1-million-unit annual sales miracle in mercantile 2018, flourishing during a most quicker gait than a altogether bike segment.

India is a world’s biggest twowheeler marketplace and reward bikes make adult for usually 5% of a altogether sales. But that share is set to increase, contend attention experts, as some-more and some-more buyers are looking during incomparable and some-more absolute bikes than usually a mass-market commuter options.

In a year finished Mar 31, 2018, a reward shred of bikes displacing 150 cc to 2 litres grew 20% to 1.02 million units, compared with a 14% enlargement in altogether market.

This outperformance is a transparent pointer of a sappy market, contend experts. Not usually people are upgrading to large bikes, though a girl of currently is peaceful to pierce true to reward and highperformance bikes due to easy entrance of finance.

Rishad Cooper, a two-wheeler consultant and former editor for bikes during Autocar India, pronounced a marketplace was approaching to see exponential expansion in a years to come.

“The high expansion is not surprising, as all elemental factors of rising disposable income, easy entrance to finance, flourishing awareness, mushrooming biking clubs, highway infrastructure all have played a partial in this expansion and car makers have ensured a right products are done accessible frequently,” Cooper said.

And, there are many sub-segments removing combined right from cruiser bike, sports bike, journey bikes to travel bikes.

This expansion has been singlehandedly driven by Royal Enfield, that sole some-more than 8 lakh units in a final mercantile year, formulating a large mid-size motorcycle shred in India. In a process, a association also pennyless into a tip 5 two-wheeler makers in a country, overtaking Yamaha that sells a infancy of a bikes during roughly half a cost of an Enfield motorcycle.

Speaking on a sidelines of an eventuality to launch a Classic 500 Pegasus Limited Edition, Royal Enfield boss Rudratej Singh told ET that a company’s sequence book continued to overtake supply as direct was really clever in a market. “The foe will go adult that is good as eventually both consumer and a marketplace will win,” pronounced Singh.

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