Ducati, a Volkswagen Group-owned Italian superbike maker, aims to means double-digit expansion movement in India where it sees volume flourishing 100% in a subsequent 3-4 years.
The iconic brand, that re-entered India in 2013, is actively expanding product portfolio and sales network as Indians increasingly path adult superbikes. Apart from introducing 4 new products this year, Ducati will be adding showrooms in Chennai and Hyderabad and is considering starting a used-bike straight with 2,000 Ducati bikes already plying on Indian roads.
India is a really vital marketplace for a code and a association is investing here to be prepared for a take-off in a premium-bike market, Ducati India handling executive Sergi Canovas told ET .“The premium-bike shred is not large enough, though it has a large intensity to grow. India is a nation with 1.3 billion race (and) can give we large scale in a future,” Canovas said. “The spending energy is growing, a passion for biking is extraordinary – it is not only a apparatus for commuting, though a buyers have passion for motorcycles – so all these things together offer outrageous intensity for Ducati in India.”
The association imports some of a models from a trickery in Thailand with that India has a giveaway trade agreement. At a stream volume levels, it does not clear a internal public facility, though options are always open, Canovas said.
In India, a association sells a finish portfolio of 27 bikes opposite 7 opposite families – from 800 cc to 1.3 litres. The 4 new offerings entrance to a Indian marketplace in 2018 are a Scrambler 1100, Multistrada 1260, 2018 Monster 821 and a 959 Panigale Corse.
Ducati purebred prosaic sales worldwide in 2017, offered 55,871 bikes. The US and Italy continued to be a tip dual markets. It is still early days for Ducati in India where, according to attention sources, it sole 500-600 bikes final year – a association declined to give sales numbers.
Canovas pronounced a skeleton for a destiny could expostulate India to a tip 5 markets for Ducati in 2-3 years. Ducati works on a five-year plan, he said.
The entrance 5 years are going to be really promising, with skeleton stirring on expanding a product operation and adding new customers, he said. “There are several opportunities on a list and a biggest customer of a devise going forward will be India.”
The association will be creation vital vital proclamation on a new family of bikes during a arriving Milan Motorcycle Show and India will be gaining from it, he added.