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Citroen seeks to repeat C5 Aircross’s China success in Europe






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PARIS — Citroen is counting on a European launch of a new C5 Aircross compress SUV to assistance a association strech desirous sales targets.

The C5 Aircross has been on a marketplace in China given final September. It will go on sale in Europe in December.

The indication follows a C3 Aircross subcompact SUV, that has fast turn Citroen’s second-best-selling indication in Europe, with about 80,000 sales given October. Citroen pronounced about 40,000 C5 Aircrosses have been sole in China, assisting a code boost sales there by 48 percent in a initial 4 months of 2018 over a prior year.

IHS Markit forecasts that C5 Aircross sales will be around 69,000 in Europe subsequent year, with rise tellurian sales of 131,000 units in 2020.

Citroen CEO Linda Jackson wants to boost tellurian sales by 30 percent from 2016 to 1.6 million by 2021. She is repositioning a code with new styling denunciation underneath pattern executive Alexandre Malval and focusing on newcomer and motorist comfort.

The C5 Aircross uses Citroen’s new “hydraulic cushion” suspension technology, that promises to well-spoken pointy impacts with dual hydraulic stops during any dilemma module, one for application and one for rebound.

The C5 Aircross is a fifth indication in what Citroen calls a core indication strategy. There will be 8 “silhouettes” dictated to interest to general buyers. The C5 Aircross will be Citroen’s many general product, a association said, with sales designed in 94 countries.

Sedans, hatchbacks next

At a C5 Aircross’s European launch eventuality nearby Paris on Thursday, Jackson pronounced a association is following a two-stage plan in renewing a range, with sedan and hatchback a subsequent models to be launched after a dual SUVs. “We motionless to prioritize a SUV since a shred is bursting internationally,” she said, nonetheless she combined that a midsize, or D-segment, SUV is not a priority.

The C5 Aircross is entering a rival though lucrative segment in Europe. Michel Costa, conduct of selling investigate for Citroen and DS, pronounced that a normal cost paid for a C shred SUV in Europe was about 29,500 euros.

The C5 is built on PSA Group’s EMP2 platform, that underpins compress and midsize vehicles. At 4500mm in length and 1840mm in width, it shares identical measure with a PSA SUV stablemates, a DS 7 Crossback, a Opel Grandland X and a Peugeot 3008.

European buyers will have a choice of gasoline and diesel engines, from 130 hp to 180 hp, with an eight-speed involuntary transmission. It will also be Citroen’s initial car with a plug-in hybrid powertrain, that will arrive during a finish of 2019. The plug-in hybrid will have a battery-only operation of 60 km.

Citroen says a C5 Aircross will have 20 motorist assistance systems, including Highway Driver Assist, a semi-autonomous adaptive journey control that has a stop and start duty and lane-keeping capabilities.

The C5 Aircross can be personalized with 30 opposite extraneous tone combinations – 7 bottom colors, a black roof for two-tone versions, and three-color trim packs. Three equal-sized back seats exclusively recline and are tractable front and aft.

It will be constructed for Europe and informal markets in PSA’s bureau in Rennes, France, that creates a Peugeot 5008 and has perceived some-more than 100 million euros in additional investment to furnish a C5 Aircross.

The factory, that once constructed 400,000 vehicles annually, had been underneath hazard of closure during a 2012-3 mercantile crisis. The further of a C5 Aircross will lift annual prolongation during Rennes to about 150,000 vehicles, Jackson said.

Contact Automotive News


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