DETROIT — Chevrolet will once again go for promotion bullion during a Winter Olympic Games, though there is no word nonetheless on a brand’s skeleton for a Super Bowl.
Paul Edwards, clamp boss of Chevrolet marketing, pronounced a code will have a “significant” participation during subsequent month’s games in Pyeongchang, South Korea.
“The matrimony of a Olympics and Chevrolet has been really successful for us in a past,” he told Automotive News during a Detroit automobile show. “It’s one of those singular media properties in today’s fragmented universe that gathers a common alertness of America for 17 days.”
General Motors or one of a brands has been an central unite or partner of a Olympics several times given a 1980s. While not an central partner in new years, Chevrolet has been generally distinguished during both a Summer and Winter Games for a Detroit automaker.
In 2015, Toyota Motor Corp. became a initial automaker to pointer on as a 10-year unite for a tellurian games. The automaker reportedly paid $835 million to turn one of 11 companies with disdainful worldwide selling rights underneath The Olympic Partner, or TOP, program.
‘Real People, Not Actors’
Edwards declined to criticism on sum of a Olympic ads, aside from they will continue a brand’s well-received “Real People, Not Actors” campaign.