TO THE EDITOR:
Lots of manners these days from brands that have really small marketplace share (“Cadillac gives dealers postpone after ‘many’ skip Pinnacle sales goals,” autonews.com, Dec. 5). Lexus started out with manners that are no longer required, such as promotion guidelines, that Cadillac and Lincoln still reason dealers to.
And there are still too many Cadillac and Lincoln stores in a U.S. Small stores are a drag on any brand. we certain skip a volume that we will never see again.
Additionally, Cadillac and Lincoln should always offer special deals on products for dealership employees, as they do for bureau employees. That’s a no-brainer to grow a brand.
Our peculiarity was 10 years late removing here, though it is here, and we trust it is here to stay. Our code leaders are a best in a industry.
O.C. WELCH III, President, O.C. Welch Ford-Lincoln, Hardeeville, S.C.