Home / MOTORSPORTS / James Hinchcliffe says IndyCar needs to attract some-more fans who aren’t ‘car guys’

James Hinchcliffe says IndyCar needs to attract some-more fans who aren’t ‘car guys’

Canadian IndyCar motorist James Hinchcliffe says that the Verizon IndyCar Series might have to reinvent itself to attract immature fans — quite immature fans who no longer turn “car guys” and “car girls” in a same approach that their relatives did.

Hinchcliffe spoke to Autoweek on Wednesday heading into Sunday’s Firestone Grand Prix of St. Petersburg. It’s a opening competition of a 2018 Verizon IndyCar Series deteriorate and with a sleek, voluptuous looking aerodynamic package on a Dallara chassis, a competition exudes a certain vibe.

The 24-car starting lineup for a season-opening competition is a largest given 2015 and a second time that 24 or some-more cars have started a deteriorate given 25 cars were on a grid during St. Petersburg in 2013.

Such array as NASCAR, Formula 1 and to a grade IndyCar count on a sepulchral vehicle enlightenment to emanate seductiveness between a competition and a fans. Honda and Chevrolet bank on that as longtime engine partners with IndyCar.

Ironically, from a 1940s by a 1970s a engines were Offenhausers. That was when mechanics could build racing engines in their garages, emanate a competition vehicle framework with a blowtorch, steel tubing and piece metal, find a dauntless motorist and conduct off to a Indianapolis Motor Speedway. Today, a normal vehicle owners can’t work on his possess vehicle in his garage since it is some-more electronic than mechanical. So, if a 25-year-old has no seductiveness in operative on his possess car, does that impact his seductiveness in examination cars competition around a competition course?


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“No doubt, that concerns me,” Hinchcliffe said. “Cars in ubiquitous are opposite than 40 years ago. You can’t lift your Honda Civic into your garage and moment open a hood and do a lot of a work by yourself. Cars have gotten some-more advanced. As a teenager, we don’t get your initial vehicle as a fixer-upper and put a garland of time into it like we used to. The attribute with a vehicle has altered a ton.

“For sure, that is going to have a knock-on outcome on a racing world. You aren’t going to get de facto ‘car guys’ and ‘car girls’ tuning in since of that reason, so we have to make ourselves appealing in wholly another way. We have to make a movement on lane interesting adequate that we don’t have to be a vehicle chairman to wish to watch IndyCar races.”

The cars have altered dramatically, both on a competition lane and a highway, though a motorist is still a favourite and that is no opposite than a 1950s or 2018.

“It’s about revelation a story and reduction about what we are doing,” Hinchcliffe said. “Shaun White’s (Winter Olympic Gold Medal-winning snowboarder) is a snowboarding favourite to a lot of people who have no seductiveness chubby on a snowboard and going down a hill. Just conference stories of delight over adversity is a sporting story of a time and can captivate people in.

“If we do a good pursuit of revelation a story of a championship; revelation a story of a trials and tribulations a teams and drivers are going by as that happens we can keep people interested. You can still have drivers looked during as drivers even if a people looking during them don’t have a same attribute with cars as people did 50 years ago.”



By Bruce Martin

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